Food contains all of the elements of design that make a striking image. Color, texture, pattern, line, shape, and form are all there, yet it seems almost impossible to correctly capture these elements in a way that makes the viewer need to eat what they are seeing.
Many people say "You eat with your eyes first"? And It's true! A beautifully executed food image will make the viewer's mouth water and their stomach rumble even if they are not fond of the dish that they are looking at!
It's my job when photographing food to present images that make people stop, look, and feel like they just can't go without what they are looking at.